# Site audit

Understand SEO audit findings, priorities, refreshes, and customer-facing reports.

## SEO Audit

**Website SEO Potential** reviews how ready a website is to win in **traditional search** and **AI search**. It combines score cards, detailed checks, and recommendations so you can see what is already optimized, what is a quick win, and what is a bigger opportunity.

### What the scores mean

The score row gives a fast summary of the audit. Each score is shown from **0 to 100**. Higher means more checks are optimized; lower means there is more room to improve.

| Score | What it measures | How to use it |
| --- | --- | --- |
| SEO Score | Traditional Google search readiness, including technical SEO, crawlability, metadata, speed, structured data, page quality, and other ranking fundamentals. | Use this to prioritize changes that help pages get indexed, understood, and ranked by search engines. |
| GEO Score | AI search readiness, including whether the site gives assistants clear entity information, answerable content, useful proof points, and structured signals. | Use this to improve how the brand can be found, cited, and described in AI-generated answers. |
| Combined Score | The blended view of SEO and GEO performance. | Use this as the headline score for customer reporting and high-level prioritization. |

The same tier labels are used across the gauge, dashboard score cards, and score explanations, so a score means the same thing wherever it appears.

### What checks we run

The audit groups checks into sections so the report is easier to act on. A check can be **Optimized**, a **Quick win**, or a **Big opportunity**.

| Area | Examples of checks | Why it matters |
| --- | --- | --- |
| Technical SEO | Indexability, robots.txt, canonical tags, hreflang, structured data, broken links, and other crawl signals. | Search engines and AI systems need clean technical signals before they can reliably understand and trust the site. |
| Metadata and page clarity | Titles, meta descriptions, descriptive links, page purpose, and content structure. | Clear page signals help search engines match pages to the right queries and improve click-through potential. |
| Performance | Page speed and Core Web Vitals style metrics such as LCP, layout stability, and blocking time. | Slow or unstable pages create a worse user experience and can reduce ranking potential. |
| Authority and trust | About pages, service pages, social proof, reviews, author signals, and other credibility markers. | Authority signals make the business easier to trust for users, search engines, and AI assistants. |
| AI visibility | Brand/entity clarity, answerable content, proof points, platform visibility, and AI-friendly structure. | AI assistants need clear facts, context, and supporting evidence before they can confidently mention or cite a brand. |

Recommendations are filtered by the selected score tab, so **SEO** shows traditional search opportunities, **GEO** shows AI search opportunities, and **Combined** shows both.

### Audit score questions

#### Score tiers

Scores run from 0 to 100. Higher scores mean more audit checks are optimized, while lower scores show more opportunity to improve.

- **Fully optimized** 90-100: This site is performing at the highest level  
- **Well optimized** 80-89: Strong performance with a few areas to refine  
- **Optimized** 70-79: A solid foundation with room to refine further  
- **Room to optimize** 50-69: Meaningful opportunities to lift performance  
- **High potential** 0-49: Plenty of room to grow

### How is the SEO Score calculated?

The **SEO Score** is based on the traditional SEO checks that pass in the audit. It reflects whether the site has strong technical foundations, clear metadata, useful page structure, performance signals, and trust signals.

### How is the GEO Score calculated?

The **GEO Score** is based on AI visibility checks. It looks at whether the website gives AI assistants enough structured, clear, and trustworthy information to understand the business and use it in answers.

### What is the Combined Score?

The **Combined Score** is the average of the **SEO Score** and **GEO Score**. It is useful as a headline number, but the fastest improvements usually come from opening each tab and fixing the biggest opportunities first.

### What is the difference between a quick win and a big opportunity?

A **quick win** is usually a smaller improvement that can lift clarity or confidence without a major project. A **big opportunity** is more likely to block performance or require more meaningful site, content, or technical work.

### Why can a site have a good SEO Score but a lower GEO Score?

**Traditional search** and **AI search** use overlapping but different signals. A site can be technically solid for Google while still needing clearer entity information, answer-style content, proof points, or AI-friendly structure.

### Which score should I improve first?

Start with big opportunities that appear in **SEO** because technical blockers can limit everything else. Then work through **GEO** opportunities that make the business easier for AI assistants to understand, verify, and recommend.

### How the audit works

Adaptify crawls the website, analyzes key **SEO** and **GEO** signals, and groups findings into a report that can be used internally or shared with customers.

- Use the score cards for a fast snapshot of search readiness.  
- Open a score tab to see the exact checks behind that score.  
- Review big opportunities first because they are the most likely to limit visibility.  
- Use recommendations as the action plan for customer calls, onboarding, and follow-up work.

### Refreshing the audit

Refresh audit runs a new SEO audit for the website. Use it after important website changes, technical fixes, migrations, or when the existing audit is outdated.

When an audit is running, results may take a few minutes to update. Once it finishes, the audited date updates so you can see how fresh the report is.

### Sharing with customers

The new audit view can be shared with customers as a white-label report. Customer-facing views focus on the audit findings and progress without exposing internal Adaptify controls.